Frequently Asked Questions
How accurate is your data?
As experts in the field of property data analytics we pride ourselves on the accuracy of our data and we know more than anyone in the industry that an Estate Agent’s reputation depends on it.
That’s why we ensure every property we collect is cross-checked and verified directly with the Land Registry through an integrated API. We’ve gone this extra mile because as the most experienced company in this sector (providing prospecting services to over 1000 agents over the past 5 years), we know that data that originates from property portals or estate agent websites is often incorrect and can be misleading. We know that you would prefer property addresses that are accurate, as you may be contacting these vendors, by mail, email, phone or even in person. So with LeadHub you can be assured that when we provide you with the full address of a property, we have already checked and cross-verified this is correct with the Land Registry. Its for this reason that we don’t provide you with any addresses that are not on the Land Registry database. We think that would be irresponsible and could lead to embarrassment while door knocking if the home wasn’t actually on the market.
What addresses are included?
We use proprietary algorithmic processes to identify the correct address, cross referenced with HM Land Registry and then manually validated giving us access to the majority of ‘owner occupied’ residential properties that come onto the market.
Whilst properties in the following categories might be for sale on RightMove or other portals, they are not ‘owner occupied’ residential homes, and address accuracy cannot be verified with the Land Registry. They are also more likely to have been brought to market by a company or agent rather than the vendor. So you’re unlikely to want to contact them as they’re unlikely to switch to you.
New Homes, developments or conversion flats, shared ownership, commercial, retail, and some retirement developments. These can typically make up about 20-30% of properties entering the market depending on location. So if you see addresses on the portals that are not on LeadHub this is the likely reason.
How do I stop contacting a vendor?
Built into the LeadHub Core system are a number of ‘flags’ that you can apply to a property. If a vendor makes contact and asks that you refrain from sending them letters, then apply the ‘do not contact’ flag on that property record. This flag will then stick with this property, and the system won’t physically let you mail your campaign if a property marked as ‘do not contact’ appears, until it is removed.
Is there a minimum contract period?
No! We believe strongly that minimum contract periods are of no benefit to you, and as such, we don’t have one! It is a rolling 30 days, so if you were to unsubscribe during any given month then your account would remain open (with no further charges due) until the end of the billing period. We want our clients to love using LeadHub!
What about GDPR?
General Data Protection Regulation (GDPR), will come into force on May 25th 2018. At Agent Centric we choose our data partners carefully and ensure they are compliant with GDPR. Name and address data is sourced from Experian’s ConsumerView database of more than 49 million contacts, which allows up-to-date, targeted and compliant mailing lists built for direct marketing. Recital 47 of the GDPR says direct marketing is a legitimate use of personal information. However, while the data itself is compliant, it is also important that you ensure your business is registered with the Information Commissioner’s Office (ICO) as a data controller, if you are to use or hold this data. Your new responsibilities under GDPR include: Keeping a record of data operations and activities Carrying out a data privacy impact assessment (PIA) for systems and projects Considering if you will be required to designate a data protection officer (DPO) Notifying the supervisory authority of a data breach Reviewing data processing processes Implementing “privacy by design” and “privacy by default” Further information from the ICO can help you prepare for the General Data Protection Regulation (GDPR) and can be found at:
https://ico.org.uk/media/for-organisations/documents/1624219/preparing-for-the-gdpr-12-steps.pdf Information specific to direct marketing can also be found at https://ico.org.uk/for-organisations/marketing/
How much do your mailings cost?
We have a sliding scale for our mailings, based on the below. This is calculated each time you do a send.
|10-100||65p per item|
|101-200||63p per item|
|201-300||60p per item|
|301-400||57p per item|
|401-500||54p per item|
|501+||52p per item|
Why is an address not showing?
One thing clients will often do is check the number of properties showing in their leadhub account against what is showing on RightMove or Zoopla. This will almost always be down to the following influences;
- The property falls into our exclusion list – which includes new builds.
- If we only started collecting an area recently, then our collection starts from that point forward, rather than a historical sweep.
- Portals will sometimes show a reduced, or re-listed property as a new listing. Because we track the listing from the first point we discover it on a portal, and track and report on changes from that point, we would not consider a re-listing to be a new listing, which would have an impact on any quantity comparable.
I want to set up a 30 day free trial but it’s asking me for my credit card details. Why?
When you sign up to LeadHub, we offer a forteen day free trial. At the end of the trial period, unless you unsubscribe, your card will be charged according to the number of areas/products that you have selected.
When you first sign up, you will notice that you are being asked for your credit/debit card details. This is completely normal, and very much in keeping with best practice for cloud-based providers (such as Amazon, Netflix etc).
We ask for your credit/debit card details for several reasons;
- To verify your identity
- To protect us from theft and fraud
- To allow a seamless transition should you wish to continue
- To allow you to use our integrated mailing option during your trial period.
• Menu-driven – add or remove additional services at any time.
• No tie-in period
• No minimum mailing contract* or mailing credit requirement
Our pricing is straightforward.
We charge £25 per postcode district (eg RG2) per month, plus 65p per letter mailed from within the system.
There is no minimum contract period and you can cancel at any time.
The service is easy to use, takes just 1 minute a week to manage and consistently delivers the right business, right from their door to yours.